Garrett County Government - Department of Business Development

Maryland SBDC Hosting Free Business Webinars in July

Last Updated on Jul 16, 2020 at 9:52am | Business Resources

Webinar: How To Pivot Your Marketing During COVID-19

Marketing in Times of Uncertainty: Tips From Top Marketing Pros
Presenter:  Melody Belotte
The old rules of marketing no longer apply. During these challenging times, neglecting to update your marketing strategy could be more damaging than you think. Join marketing expert, Melody Belotte, to learn how to quickly and effectively pivot your messaging so you can better connect with your employees, your customers, and your [soon-to-be] loyal fans and followers.

When:  July 1, 2020; 1:00-2:30 PM

Webinar: Franchising As An Option For Your Business In These Uncertain Times

What is a franchise and how does it work? Stop climbing the corporate ladder and create your own!
Presenter:  Richard Bock, FranNet

During these uncertain times, Franchising could be the option if you are thinking of starting a business! Join us for this detailed franchise ownership workshop from the business experts at FranNet. Designed just for you to answer all those initial questions on business and franchising basics! 

We will cover:
  • The pros and cons to starting your own business
  • A look at franchise ownership
  • Misconceptions about franchising
  • Using your franchised business as a retirement plan
  • How to find the right franchise

When:  July 2, 2020; 1:00-2:30 PM

Webinar: How Small Business Owners Can Monitor And Manage Employee Health for COVID-19

Presenter:  Sosena Kebede, MD, MPH
                   Quality Improvement and Population Health consultant
                   HealthCare Engagement, LLC

Join this seminar to learn about workplace public health recommendations you need to consider as you reopen your business. Dr. Sosena Kebede, a physician and a public health specialist will also discuss how to monitor and manage your employees' health and answer your questions.

When:  July 8, 2020; 1:00-2:00 PM

Webinar: Fast Track Cash Strategies For Small Businesses Reopening

Presenter:  Ali Paskun, ABIL Solutions
No matter what kind of business you are in, it’s inevitable that you’re going to face cash flow issues at one time or another. Since cash flow woes are bound to happen, you should have a plan for effectively dealing with them to mitigate the hassle and damage they cause. There are many creative ways to combat this problem. Join this presentation to learn five that are quick, easy, and ready for you to implement right away!

When:  July 9, 2020; 1:00-2:30pm

Webinar: Updates to Main Street, PPP, and EIDL Loans

Presenter: John Hickman
Join to hear updates on existing programs and information on new options for your business. 

When:  July 14, 2020; 11:00 a.m.-12:00 p.m.

Webinar: 5 Ways To Sell On Social Media Without Selling Your Soul!

Using social media to jump-start your content marketing strategy

Presenter:  Melody Belotte
As the pandemic continues, businesses are flocking to social media to compensate for loss of in-person sales but are struggling to see results.  Is it an audience problem? A message problem? An algorithm problem? Or all the above?  Join marketing expert, Melody Belotte, to discover 5 practical ways to effectively sell on social media…without sacrificing your sanity, your reputation, or your relationships.
When:  July 15, 2020; 1:00-2:30 PM

Inclusiveness: A Business Imperative and Critical Success Factor

Presenter:  Annette Johnson
Diversity, equity and inclusion are critical success factors for business, especially during unsettling times. Participants will explore unconscious bias and its impact on organizational cultures and employee engagement.
When:  July 15, 2020; 10:00-11:00 a.m.

Business Plan Basics

Presenter: Sumathy Chandrashekar
Learn the basic elements of a business plan and how to structure writing an effective plan to maximize your loan potential! Whether you have an existing plan already and need to make adjustments or are looking to start fresh, we can offer tips for organizing your business model for the changing world in the midst of a pandemic.  
When:  July 22, 2020; 11:00 a.m.-2:00 p.m.

Webinar: Position The Focus on Stabilizing Your Business In These Uncertain Times  

Presenter:  Bev Stitely, Saunders Tax and Accounting

Most all business owners are agreeing the Coronavirus has created great pressures and uncertainty for their business survival. Stabilizing your business and identifying the opportunity with the right mindset can help. There are changes we must make, but now it not the time to panic. Join this webinar to learn ways ensure your business remains steadfast in such devastating times.

When: July 22, 2020; 10:00 AM-12:00 PM

Webinar: Back to Business: Building A Great Comeback Brand Story

Presenter:  Pieter Bickford, Marketing Executive, HighRock Studios       
Pieter Bickford from HighRock Studios will share tips and best practices for businesses on how to re-evaluate, re-strategize, and reinforce your brand during and after a crisis like COVID-19.

When: July 22, 2020; 1:00-2:30 PM

Webinar: Navigating the Maze of Accommodations for Small Business Owners in a COVID-19 World

Presenter:  Matt Johnston, Esquire

As Maryland has fully entered Phase 2 of the Governor's Road to Recovery, employers, particularly small businesses, are faced with the need to comply with a confusing array of necessary accommodations for employers and customers. An accommodation has a specific legal definition that means bending over backward for every demand made by an employee or a customer. This session will break down the rules for accommodations for employees and for customers with some common sense, practical advice that you can implement immediately.
When:  July 23, 2020; 10:00-11:30 AM